Audi Launches Augmented Reality Tutorial App

by hmd_webmaster, 16th August 2013

With new cars now more reliant on computer chips and software systems, operating and repairing the modern automobile has become a more complicated affair. In response to this tech-driven learning curve, Audi has created an augmented reality app that offers drivers the ability to simply point their mobile device at a section of the car for instantaneous answers.


Available for the Audi A1, Audi A3, and Audi S3 (from model year 2012 onwards), the?Audi eKurzinfo app?is essentially an interactive add-on to the car?s standard owner?s manual. Developed in conjunction with augmented reality software developer Metaio, the app delivers detailed information about a vehicle?s various dashboard functions after the user simply starts the app and points their iPhone or iPad at the car?s interior.

For those who are unfamiliar with the inner workings of car engines, the app provides easy-to-understand explanations for the engine?s myriad components, from telling you where the coolant compartment is to which area of the engine contains the brake fluid. In all, the app offers information on 300 individual elements of the Audi A3, with detailed how-to instructions represented as animated 3D overlays.


?We see enormous potential in the field of interactive service applications,? Metaio CEO Dr. Thomas Alt said in a?statement. ?In the future it will be possible to automatically retrieve the specific information relevant in a certain situation.?

An Android version of the app is expected globally by the end of the quarter, though not in the U.S. and China, an Audi representative said in response to a question on the company?s YouTube channel.

The app, which is available in English, German, and Japanese, is currently available as?a free download?in the Apple App Store. In answer to one viewer asking about an Android version of the app, an Audi representative?wrote?via the company?s YouTube channel.


Find Out More about the Augmented Reality Application Services provided by Helios Media Design here!?

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