Lickable Wallpaper in London Elevator

by Derata, 4th May 2012

The concept of lickable wallpaper is nothing new, thanks to Willy Wonka. But it hasn’t exactly spread like wildfire. After all, what about all those germs?

Individuals at a communications building in London are in fact the first to experience lickable wallpaper on an elevator (or lift, if you’re British). Exactly 1,325 lickable McVities Jaffa Cakes were recently installed on on the elevator’s walls. It took food technicians and artists four weeks to develop.

?We are all about bringing a bit more fun to life and this was the perfect way to get a little joy straight to stressed out office workers,? Philippa Tilley, Senior Brand Manager from McVitie?s Jaffa Cakes, told The Drum.

And, if you are worried about those germs, don’t fear — once a Jaffa Cake is licked, it is removed from the wall. In our opinion, this is creative but a step tad too far, perhaps a scratch-and-sniff wallpaper is more hygienic.

Check out some eager elevator lickers below, from the Jaffa Cakes Facebook page


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