Raymond Loewy: Google Doodle Celebrates The ‘Father of Industrial Design’

by hmd_webmaster, 13th November 2013

5th November 2013 – Loewy was born in Paris on November 5, 1893 received a Google Tribute.

He is widely considered to have revolutionized the industry creating product designs for everything from refrigerators to cars, cigarette packets and spacecraft.

He also designed logos for Exxon and Shell as well as the former?BP?logos. He was also responsible for the design of the?Coca-Cola?vending machines and the iconic Greyhound Scenicruiser bus.


Whilst serving in the army during thefirst World War?he was injured and boarded a ship to America in 1919. Loewy claimed to have made the trip to America with only his French officer’s uniform and $50 in his pocket.

After initially working as a window designer for department stores, and as an illustrator for for?Vogue?and Harper’s Bazaar, he received his first industrial design commission in 1929.


raymond-loewy-time-magazine-cover loewy_coca_cola_designs

His first commission was from Sigmund Gestetner, a British manufacturer of duplicating machines, who called on Loewy? to improve the appearance of a mimeograph machine. Further commissions followed before in the mid-1930s he opened a London office that continues to operate to this day.

The work of his design firm was said to be so prolific that Loewy once declared: “the average person, leading a normal life, whether in the country, a village, a city, or a metropolis, is bound to be in daily contact with some of the things, services, or structures in which R.L.A [Raymond Loewy Associates] was a party during the design or planning stage.”

Among his main clients was the?Pennsylvania?Railroad, for whom he designed passenger locomotives, developing a distinctive shroud design for K4s Pacific #3768 to haul his newly redesigned 1938 Broadway Limited. He also had a strong relationship with the US car maker Studebaker, among many others.

Today’s doodle shows a locomotive bearing a resemblance to the K4s Pacific #3768 shroud design.

It uses the wheels of the train to form the word Google.


Article Source

No Comments

Leave a Reply

Your email address will not be published Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>